About me
B2B SaaS Product & Growth Marketing Leader | Educator and Entrepreneur
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Nishchal Dua · now
Hey — I'm Nishchal. VP of Marketing at inFeedo.ai, and the person who's been building GTM systems with AI before most people knew what a prompt was.
I've scaled companies from $0 to $7M ARR, driven $15M/year in pipeline, and built a team of 14. One company acquired. One company that failed. Both shaped everything about how I think and operate.
I live at the intersection of three things: GTM strategy, AI-native workflows, and the operator's instinct that only comes from building under real pressure.
I've scaled companies from $0 to $7M ARR, driven $15M/year in pipeline, and built a team of 14. One company acquired. One company that failed. Both shaped everything about how I think and operate.
I live at the intersection of three things: GTM strategy, AI-native workflows, and the operator's instinct that only comes from building under real pressure.
$15M pipeline / yr
$0 → $7M ARR
12+ yrs B2B SaaS
1 exit · 1 failure
Gurgaon, India
you
What kind of person are you, actually?
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Nishchal Dua · now
Builder first. Strategist by necessity. Operator because nobody else was going to do it.
I write category narratives and I'm also in HubSpot tagging accounts. I design GTM systems and I build the AI workflows that run them. My superpower is making complex things simple — in messaging, in architecture, in a room full of confused stakeholders.
I believe the category story has to be right before you spend on demand gen. I believe AI isn't a tool, it's infrastructure. And I believe the only companies worth building are ones that work without you in 24 months.
I write category narratives and I'm also in HubSpot tagging accounts. I design GTM systems and I build the AI workflows that run them. My superpower is making complex things simple — in messaging, in architecture, in a room full of confused stakeholders.
I believe the category story has to be right before you spend on demand gen. I believe AI isn't a tool, it's infrastructure. And I believe the only companies worth building are ones that work without you in 24 months.
See my work & results →
The bets I've placed →
My GTM + AI thinking →
Five chapters. Very different stages. Same operating system.
inFeedo.ai — VP of Marketing
Scaled GTM for enterprise and ultra-large accounts using ABM, driving a pipeline of $15M/yr. Launched 2 new AI products and opened 1 new market in 18 months. Created 3 thought-leadership reports, recorded 25 podcasts generating 8,000+ downloads, and owned positioning, messaging, pricing & packaging for 3 products across 2 segments.
$15M pipeline / yr
2 new AI products
1 new market opened
25 podcasts · 8K+ downloads
3 products · 2 segments
Airmeet — Director of Marketing
Built the entire marketing function from zero. Championed Event-led Growth as a category before it had a name. Scaled a team of 14 growth, product, content & creative marketers. Executed 4 product launches and owned product-marketing partnerships with HubSpot & Prezi. Drove customer advocacy with 50+ case studies and 200+ G2 reviews in 12 months. Revamped onboarding & sales enablement to improve activation and conversion rates.
$0 → $7M ARR
Team of 14 marketers
4 product launches
50+ case studies
200+ G2 reviews · 12 months
HubSpot & Prezi partnerships
Head of Product & Growth Marketing — Fractional
Led 0→1 product marketing, GTM, growth & sales enablement for multiple B2B tech/SaaS startups. Worked across different stages and verticals — from early-stage GTM strategy to market expansion and revenue growth.
Rainmaker
Unicommerce
Kaiterra
The Remote Life — Founder
Built and scaled the world's largest community & conference dedicated to remote work — before remote work was mainstream. Expanded the product into memberships, content, courses & certifications. Built a 110+ remote leader faculty network with 150+ hours of educational content and exited at 6-figure ARR.
6-fig ARR at exit
7,000+ active users
110+ remote leaders
150+ hrs of content
Amadeus Labs — Product Marketing
Launched multiple mobile & web products for enterprise airline clients. Focused on customer research, GTM strategy, PMF validations, launch success & post-launch support.
Singapore Airlines
Fiji Air
Vistara
How I think about these chapters →
Work with me →
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Nishchal Dua · on bets
I think about my career as a series of bets. Some paid off. One didn't. I include the failure here because it taught me more than all the wins combined.
Each bet had a thesis. A wager. An outcome. And a lesson that shaped the next one.
Each bet had a thesis. A wager. An outcome. And a lesson that shaped the next one.
Amicus — bet on a market that didn't exist
Built a product with conviction but without demand validation. The market wasn't ready. The signal wasn't real. Burned runway chasing a problem nobody was paying to solve.
lesson →
Demand validation beats conviction. Every single time. My Playbook A filters — can a small buyer circle decide fast? will US customers pay $99–299/month? — are scar tissue from this failure made systematic.
The Remote Life — bet on a category before it had a name
Built a community and conference around remote work in 2016, years before it became inevitable. Community + content as a moat. Distribution before product.
lesson →
You can build globally from India. Distribution-first building works. The next company: bootstrapped, US/EU market, global from day one.
Airmeet — bet on Event-led Growth as a category play
Joined pre-revenue, pre-product, and championed an entirely new go-to-market motion. Not just demand gen — a category creation play. ELG became a real thing in the market vocabulary.
lesson →
Categories are built, not found. If the category story is fuzzy, demand gen becomes expensive coping.
inFeedo.ai — bet that AI + HR = the next enterprise category
Running ABM at scale, building AI workflows across the entire GTM motion, and positioning a bootstrapped company against VC-funded giants. The bet: that focused, AI-native operators beat bloated teams.
thesis →
AI doesn't replace the GTM team. It makes one sharp operator worth five average ones.
What I'm betting on next →
My GTM principles →
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Nishchal Dua · on GTM + AI
These aren't frameworks I read in a newsletter. They're the operating principles I've built, stress-tested, and rebuilt across three companies and 12+ years of B2B SaaS. Some are uncomfortable. All of them are true.
GTM principles
battle-tested
01
Category clarity or bust. If the category story is fuzzy, demand gen becomes expensive coping. Fix the narrative before you spend on distribution.
02
The 3Ds align everything. Dashboards, Definitions, Data. When every GTM function looks at the same data, uses the same language, and tracks the same dashboards — friction disappears.
03
Distribution before product. Map your channel before you build your feature. The best GTM systems answer the distribution question first.
04
Systems over heroics. If something repeats twice, turn it into a process. If it repeats ten times, automate it. The goal is a GTM engine that runs without you.
05
Instinct is the hypothesis. Data is the sales deck. Lead with your gut on customer truth. Validate with data. Never let the data replace the instinct.
AI in practice — what I've actually built
live at inFeedo.ai
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AI-PMM Assistant — GTM brief generator, ABM campaign planner, messaging house embedded in Claude Projects
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AI-SEO Engine — 75 blogs/quarter generated, QA'd, and published with native product USP insertion. Zero quality sacrifice.
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SDR Intelligence Stack — Pre-call brief generator, email sequence writer, post-call follow-up automation across Apollo + Clay + HubSpot
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Competitive Intel Agent — Real-time battlecard generation, win/loss pattern analysis, automated positioning updates
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LinkedIn Growth System — Post generator trained on my voice, engagement tracker, content calendar automation
What I'm building next →
Talk GTM or AI →
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Nishchal Dua · on what's next
I'm not announcing a company. I'm not launching a side hustle. I'm waiting for the right demand signal — because the failed company taught me that building ahead of demand is the most expensive mistake a founder makes.
But I know exactly what the next bet looks like.
But I know exactly what the next bet looks like.
The constraints are clear
Every idea gets filtered through the same five questions before I take it seriously.
01
Can a small buyer circle decide fast?
02
Will US customers pay $99–$299/month?
03
Can delivery be systematized with playbooks?
04
Can it reach $2–5M ARR without massive headcount?
05
Can I step away in 12–24 months?
The thesis is set
Three things I know about whatever I build next — before I know anything else about what it is.
bootstrapped only
No VC. No investors. Complete ownership, no external accountability structures.
global from day one
US/EU market. Not India-first. The Remote Life proved you can build globally from Gurgaon.
AI-native by design
Not AI-enabled. Not AI-assisted. Built from the ground up assuming AI is the infrastructure.
Right now — building in public
While I wait for the signal, I'm building things that sharpen the instinct and keep the maker itch alive.
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LinkedIn + YouTube creator engine (GTM + AI content)
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AI workflow library for GTM teams
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Consulting + advisory for B2B SaaS GTM
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FIRE target: financially free by 40–45
Talk about what's next →
See my full bet history →
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Nishchal Dua · on working together
I'm open to the right conversations — career moves, advisory, GTM consulting, or just a sharp exchange of ideas. Hard floor on comp, high bar on quality. If you think there's a fit, reach out directly. I respond to people who've done their homework.
Best way in: LinkedIn. Fastest way to not hear back: a generic cold message with no context.
Best way in: LinkedIn. Fastest way to not hear back: a generic cold message with no context.
LinkedIn
linkedin.com/in/nishchaldua
Email
nishchaldua@gmail.com
Twitter / X
@NishchalDua
GrowthX
Program Director · ELG + AI
What I'm open to
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CMO / SVP / VP roles at scaled B2B SaaS companies (comp floor: ₹1.2Cr+)
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GTM advisory or fractional work for early-to-mid stage B2B SaaS
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Speaking, workshops, and masterclasses on GTM strategy + AI workflows
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Founder conversations — especially if you're building in GTM-tech or AI-native SaaS