About me
B2B SaaS Product & Growth Marketing Leader | Educator and Entrepreneur
ND
Nishchal Dua · now
Hey — I'm Nishchal. VP of Marketing at inFeedo.ai, and the person who's been building GTM systems with AI before most people knew what a prompt was.
I've scaled companies from $0 to $7M ARR, driven $15M/year in pipeline, and built a team of 14. One company acquired. One company that failed. Both shaped everything about how I think and operate.
I live at the intersection of three things: GTM strategy, AI-native workflows, and the operator's instinct that only comes from building under real pressure.
I've scaled companies from $0 to $7M ARR, driven $15M/year in pipeline, and built a team of 14. One company acquired. One company that failed. Both shaped everything about how I think and operate.
I live at the intersection of three things: GTM strategy, AI-native workflows, and the operator's instinct that only comes from building under real pressure.
$15M pipeline / yr
$0 → $7M ARR
12+ yrs B2B SaaS
1 exit · 1 failure
Gurgaon, India
you
What kind of person are you, actually?
ND
Nishchal Dua · now
Builder first. Strategist by necessity. Operator because nobody else was going to do it.
I write category narratives and I'm also in HubSpot tagging accounts. I design GTM systems and I build the AI workflows that run them. My superpower is making complex things simple — in messaging, in architecture, in a room full of confused stakeholders.
I believe the category story has to be right before you spend on demand gen. I believe AI isn't a tool, it's infrastructure. And I believe the only companies worth building are ones that work without you in 24 months.
I write category narratives and I'm also in HubSpot tagging accounts. I design GTM systems and I build the AI workflows that run them. My superpower is making complex things simple — in messaging, in architecture, in a room full of confused stakeholders.
I believe the category story has to be right before you spend on demand gen. I believe AI isn't a tool, it's infrastructure. And I believe the only companies worth building are ones that work without you in 24 months.
See my work & results →
My GTM + AI thinking →
Five chapters. Very different stages. Same operating system.
inFeedo.ai — VP of Marketing
Scaled GTM for enterprise and ultra-large accounts using ABM, driving a pipeline of $15M/yr. Launched 2 new AI products and opened 1 new market in 18 months. Created 3 thought-leadership reports, recorded 25 podcasts generating 8,000+ downloads, and owned positioning, messaging, pricing & packaging for 3 products across 2 segments.
$15M pipeline / yr
2 new AI products
1 new market opened
25 podcasts · 8K+ downloads
3 products · 2 segments
Airmeet — Director of Marketing
Built the entire marketing function from zero. Championed Event-led Growth as a category before it had a name. Scaled a team of 14 growth, product, content & creative marketers. Executed 4 product launches and owned product-marketing partnerships with HubSpot & Prezi. Drove customer advocacy with 50+ case studies and 200+ G2 reviews in 12 months. Revamped onboarding & sales enablement to improve activation and conversion rates.
$0 → $7M ARR
Team of 14 marketers
4 product launches
50+ case studies
200+ G2 reviews · 12 months
HubSpot & Prezi partnerships
Head of Product & Growth Marketing — Fractional
Led 0→1 product marketing, GTM, growth & sales enablement for multiple B2B tech/SaaS startups. Worked across different stages and verticals — from early-stage GTM strategy to market expansion and revenue growth.
Rainmaker
Unicommerce
Kaiterra
The Remote Life — Founder
Built and scaled the world's largest community & conference dedicated to remote work — before remote work was mainstream. Expanded the product into memberships, content, courses & certifications. Built a 110+ remote leader faculty network with 150+ hours of educational content and exited at 6-figure ARR.
6-fig ARR at exit
7,000+ active users
110+ remote leaders
150+ hrs of content
Amadeus Labs — Product Marketing
Launched multiple mobile & web products for enterprise airline clients. Focused on customer research, GTM strategy, PMF validations, launch success & post-launch support.
Singapore Airlines
Fiji Air
Vistara
Work with me →
ND
Nishchal Dua · on GTM + AI
These aren't frameworks I read in a newsletter. They're the operating principles I've built, stress-tested, and rebuilt across three companies and 12+ years of B2B SaaS. Some are uncomfortable. All of them are true.
GTM principles
battle-tested
01
Category clarity or bust. If the category story is fuzzy, demand gen becomes expensive coping. Fix the narrative before you spend on distribution.
02
The 3Ds align everything. Dashboards, Definitions, Data. When every GTM function looks at the same data, uses the same language, and tracks the same dashboards — friction disappears.
03
Distribution before product. Map your channel before you build your feature. The best GTM systems answer the distribution question first.
04
Systems over heroics. If something repeats twice, turn it into a process. If it repeats ten times, automate it. The goal is a GTM engine that runs without you.
05
Instinct is the hypothesis. Data is the sales deck. Lead with your gut on customer truth. Validate with data. Never let the data replace the instinct.
AI in practice — what I've actually built
live at inFeedo.ai
→
AI-PMM Assistant — GTM brief generator, ABM campaign planner, messaging house embedded in Claude Projects
→
AI-SEO Engine — 75 blogs/quarter generated, QA'd, and published with native product USP insertion. Zero quality sacrifice.
→
SDR Intelligence Stack — Pre-call brief generator, email sequence writer, post-call follow-up automation across Apollo + Clay + HubSpot
→
Competitive Intel Agent — Real-time battlecard generation, win/loss pattern analysis, automated positioning updates
→
LinkedIn Growth System — Post generator trained on my voice, engagement tracker, content calendar automation
Talk GTM or AI →
ND
Nishchal Dua · on working together
I'm open to the right conversations — career moves, advisory, GTM consulting, or just a sharp exchange of ideas. Hard floor on comp, high bar on quality. If you think there's a fit, reach out directly. I respond to people who've done their homework.
Best way in: LinkedIn. Fastest way to not hear back: a generic cold message with no context.
Best way in: LinkedIn. Fastest way to not hear back: a generic cold message with no context.
LinkedIn
linkedin.com/in/nishchaldua
Email
nishchaldua@gmail.com
Twitter / X
@NishchalDua
GrowthX
Program Director · ELG + AI
Books are how I compress other people's decades into a weekend. These are the ones that changed something.
123 books in the library
26 best reads ★
9 categories
All
★ Best reads
Fantasy & Fiction
Literary Classics
Mystery & Thriller
Romance & Contemporary Fiction
Marketing & Sales
Startups & Business
Psychology & Self-Help
Indian History & Culture
Science
Harry Potter and the Philosopher's Stone
Harry Potter and the Chamber of Secrets
Harry Potter and the Prisoner of Azkaban
Harry Potter and the Goblet of Fire
Harry Potter and the Order of the Phoenix
Harry Potter and the Half-Blood Prince
Harry Potter and the Deathly Hallows
Harry Potter and the Cursed Child
The Hunger Games
Catching Fire
Mockingjay
★The Fellowship of the Ring
★The Two Towers
★The Return of the King
★The Immortals of Meluha
★The Secret of the Nagas
★The Oath of the Vayuputras
Treasure Island
Arabian Nights
Stories of Sheikh Chilli
★The Alchemist
Peter Ustinov — The Novels and Stories
John Grisham Collection of Novels
Pride and Prejudice
Emma
A Tale of Two Cities
To Kill a Mockingbird
★1984
★Don Quixote
The Diary of Anne Frank
The Memoirs of Sherlock Holmes
★The Hitchhiker's Guide to the Galaxy
Life of Pi
The Silent Patient
Icon
Code to Zero
Angels and Demons
Wild Justice
The Nancy Drew Files — Never Say Die
Investigators: The Mystery of the Moaning Cave
The Bourne Supremacy
The Matarese Circle
The Holcroft Covenant
The Matlock Paper
The Gemini Contenders
Witness to Murder
Evil Incorporated
The Mummy Case
The Aryan's Secret
The Wailing Siren Mystery
Motocross Madness
The Secret of the Soldiers' Gold
Double Jeopardy
In Plane Sight
Hide-and-Sneak
Training for Trouble
Trapped at Sea
The Doomsday Conspiracy
The Sands of Time
The Sky is Falling
The Naked Face
Five Point Someone
One Night @ the Call Center
The 3 Mistakes of My Life
2 States
Our Impossible Love
The Olive Season
Nights in Rodanthe
The Black Stallion
All Marketers Tell Stories
This Is Marketing
★Pitch Anything
The Science of Storytelling
Made to Stick
Building a StoryBrand
★Positioning: The Battle for Your Mind
★The Psychology of Selling
Blink
$100 Million Offers
Competing for the Future
Zero to One
Play Bigger
★The Hard Thing About Hard Things
Rework
Remote
★Hooked
★Radical Candor
The Rational Optimist
★The Psychology of Money
★The Tipping Point
Only the Paranoid Survive
★Freakonomics
Jugaad Innovation
The Little Book of Indian Business
Made in Japan
★The Almanack of Naval Ravikant
Skin in the Game
Charter of the United Nations
★Homo Sapiens
Homo Deus
Nexus
21 Lessons for the 21st Century
Atomic Habits
The Subtle Art of Not Giving a F*ck
★Psychology in Bite-Sized Chunks
Men are from Mars, Women are from Venus
How to Win Friends and Influence People
Develop Self-Confidence, Improve Public Speaking
21 Days of Effective Communication
★An Era of Darkness
Arthashastra
A Princess Remembers
★Bhagavad Gita
Mahabharata
Mahagata: Hundred Tales of Puranas
Rumi's Little Book of Love and Laughter
Autobiography of a Yogi
★A Brief History of Time
Relativity
★Six Easy Pieces
Discrete Mathematics
Data Mining for Business Intelligence
Investment Analysis and Portfolio Management
My GTM + AI thinking →